MGCR 382 Lecture : Lecture 2

• School: McGill University
• Department: Management Core
• Course: MGCR 382
• Professor: John Saba

Document Summary

Example: aircraft manufacturing no single country has a market big enough to justify the costs of developing and building new jets. Example: bakery more likely to be local tastes and clients tend to be more local. Objective: explain the importance (i. e. reasons for understanding) of international business. 5- the manager (our book only address this one) We understand how ib is a facilitator of the global economy and interconnectedness. Drivers of the changing business landscape since wwii are globalization and technology: globalization since the general agreement on tariffs and trade (gatt) (1947) the world has been transformed with worldwide economic interconnectedness and unprecedented growth in international business. Firms increasingly use mass production efficiencies including outsourcing. (1990-2000) substantial market liberalization, privatization and industrialization in: Specifically: fast growth bric economies (brazil, russia, india, china) Example: management focus - intel brings changes to vietnam s economy and culture. (2000) us opened trade relations with communist vietnam.