MGCR 472 Lecture Notes - Lecture 2: Leading Edge, Market Environment, Swot Analysis
15 Jan 2017
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Strategy: total pattern of decisions and actions that influence long term direction and goals. Operations strategy long term plans for operations functions. Relates to products, processes,operations resources, costs, delivery times, scheduling. Should be aligned with the organizational goals and strategies. The special attributes or priorities that give an organization a competitive edge. The consideration of events and trends that present threats or opportunities for a company. How effective you are in the marketplace, compared to other firms that offer similar products. To gain the leading edge in competition and to remain competitive firms need to clearly define their mission formulate their strategy to achieve the mission and decide on the tactics to implement their strategy. General approach selected by an organization to compete in the market place. Drive by the distinctive competency of the organization. It is important to have a strategic fit between the competency and competitive priority. No longer view cost quality delivery and flexibility as trade offs.
