POLI 227 Lecture 20: NGOs' and The Media

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27 Jul 2016
Course
Professor
NGO’s & Media 18:21
Take home final:
Essay exam- 3 essays written- 6 and you choose 3- email and posted on
Wednesday april 8th and due april 13th hard copy in class.
-info. On assignments in my courses.
-use class sources(notes: lecture, readings,textbook).
-NGO level AID
-How NGO’s use media- fundraising videos.
What do NGO’s do?
-Challenges? When are they most effective?
How do Ngo’s use media for funraising?
How does media coverage influence or perceptions of the developing world?
Does it reinforce them.
-Social media as game-changer?
-We have access to more info., social media info channelled through a
system that reinforces what we already believe.
What is the relationship between media coverage and compassion fatigue?
-Constantly invaded with images and stories of mass suffering,war and
conflict- increasingly recogniztion of compassion fatigue- doesn’t phase us
anymore to see pictures of suffering, warzone- in general, a trend that many
have observed.
What do NGO’s do?
-Ngo: non, state, non-profit organization that works for the public good.
-Organization that works for the public good- could mean many things, focus
on international issues here- some are very locally, community embedded.
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-All diff. levels- community local level till big international level NGO’s
Do?
Humanitarian aid/support
Mission: how do you differentiate them amongst NGO’s
Many associated with development- AID organizations: basic services to
those that need it most
Could be in response to conflict, disaster organization, extended poverty or
conflict
Basic AID to people that need it most
IRC- red cross- major aid groups
Those that address poverty, hunger
Gathering info: Monitoring, documentation, research, needs assesment-
longer term issues, interventions- Needs assesment- focus groups,
documenting what is going on- approach is especially common for human
rights based organization- uses, violations being experienced.
Sharing info: public education,advocacy campaigns- partnered with those
that gather info usually.
Lobbying policymakers:local, state, international levels- influencing
policymakers with this information-directly/indirectly- shadow reports to UN
committees- UN relies on states generally but NGO’s are also sought to
override politics of a state- not always being accountable state.- important
and increasingly grown at UN level********
Some wanna change public perception
-Expectation: that big NGO’s will do a lot in terms of sustainability
programming, compacity building- working with local partners: training,
capacity building, education- sharing responsibilities and duties with local
organiatizations and staff.
-Kings reading: looking at NGO’s at one level of advocacy- rely on networks
and eachother- not always working on isolation.
Tensions/Challenges:
-International v. local: Tension between levels- staffing for NGO’s-
increasingly even though emphasis on partnering on local communities and
local staff, still a power dynamic. – most big NGO’s the head of office is still
usually a westerner in the developing country.
-Lower level staff is local representation.
Differential there that is recognized-local directing and ownership of NGO’s is
still somewhat rare.
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International v.local priorities: priorities for international aspect of
organization doesn’t always pair up with local priorities- western based
NGO’s: green energy, technology-environmental issues like recycling-doesn’t
match local priorities.
Donor-driven agendas: NGO’s are sometimes despite a certain
mission/vision, have to adapt their programming to where they can get the
funding for their projects. – very known thing, developing community
wrestling with this- coupled with accountability: larger NGO’s giving funds
need to be accountable- Donor still has control with money
-Donor dependency: NGO and community itself- longer that NGO sector
takes on more projects/lead the more the community is dependent on
foreign funders and NGO.
NGO’s first come in to country to address a short term crisis, many end up
staying short term- others do not- short.v. long term- and then pull out.
NGO employs many, but then when conflict ends and NGO pulls out- creates
problem in that area, no jobs- how do you deal with that
Midas touch(Mcmahon): Myth of king midas- anything you touch turns to
gold, but then ends up being a dissadvanyahe- first come in and bring
opportunity and money but in the end it is hard to sustain that.
-Corruption, mismanagement:
Corruption- rampant in NGO sector as well. Usually held up to this ideal of
civil society- but a lot of corruption at that level also.
Reselling aid example
NGO Media for Fundraising:
-What images “work” for fundraising?
NGO sector- what images work has changed over time
Themes consistent: children- usually child focused even if the NGO is not
child focused
Victim v. empowered
People who “look like” donors: Often if you look at the racial components of
diff. adds- the individuals chosen in the diff. images- a critisizm of NGO
sector- trying to appeal for funding to use people that look like funding pop.
Changed in recent years- what images bring in the most money- those that
show suffering and victim or those that show it in the empowered state
80’S: usually used grief striken photos- shift started in 90s and last ten
years- more empowered pictures: if you give a little bit- you get them more
on their feet- shift seen.
Ethics: Advocacy v. exploitation
Support/sponser campaigns
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