PSYC 100 Lecture Notes - Lecture 34: Long-Term Memory, Sensory Memory, Change Blindness

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PSYC 100 Full Course Notes
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PSYC 100 Full Course Notes
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Memory: the nervous system"s capacity to acquire and retain usable skills and knowledge, allowing organism to benefit from experience. Pay attention: the word "pay"" indicate that costs are associated with attending to some forms of information and not to others. Treisman: advances in the study of attention: we automatically identify "primitive features"" (colors, shape, movement) within an environment. Through parallel processing, these systems all process information at the same time, and we can attend selectively to one feature by blocking the further processing of others. Visual search task: search for target among distracters. Serial: searching for 2 features, we need to look at the stimuli one at a time. Conjunctions task: the stimulus looked for is composed of 2 simple features. Talking on a cell phone while driving is more hazardous than talking with a passenger because the person on the phone isn"t aware of the route conditions.

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