PSYC 215 Lecture Notes - Lecture 3: John Lydon, Health Promotion, Laugh Track

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Conformity: changing one"s behaviour or beliefs in response to real or imagined pressure from others. Compliance: respond favorably to an explicit request by another person. Obedience: obey the commands of an authority figure. He was remarkable not only because he created great results in the lab but found great findings in the real to see how these people actually do it. He extracted the following six principles of social influence: Web of indebtedness: our ancestors were successful in part because they learned to exchange resources and skills and talents. By sharing with each other, humans developed the idea that humans help others succeed. If i do something for you, you"ll do something for me. people often exploit it. Hare krishna at airports: someone would come up to you in the car and hand you a flower. People would take the flower and try to get rid of it. Joe buys you a drink and later sells you raffle tickets.

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