PSYC 215 Lecture Notes - Lecture 4: Long-Term Memory, Stethoscope, Social Perception

• School: McGill University
• Department: Psychology
• Course: PSYC 215
• Professor: Mark Baldwin

Document Summary

When an understanding is brought into mind. Example- during the time near 9. 11 and you see an airplane flying low. Activation- retrieval of an element of social knowledge from long term memory. What gets drawn from long-term memory and is combined with what you are currently seeing. Once knowledge is activated, it can shape our attention, construal, memory, and behavior. Results from interplay of relatively bottom-up (data driven- what is actually in front of you) and top-down (knowledge driven- you have ideas and expectations in mind: how do these influences the knowledge being activated ) influences. If you have the knowledge, the next time you become exposed to it, you will be able to activate that knowledge and use it/put it into context: applicability. To what degree does it overlap between the features of a stimulus and the features of your stored knowledge. If there is a good fit , it will activate your knowledge.