PSYC 215 Lecture Notes - Lecture 7: Cognitive Dissonance, Implicit Attitude, Implicit-Association Test
5 May 2016
School
Department
Course
Professor
Document Summary
Answer: both are possible but influence of behavior on attitude is much stronger. Johnson would say: get people to say they believe something and their hearts and minds will follow . Attitude is the evaluation of an object varying along a tone (positive-negative dimension) and a strength (mild to passionate). Cognition: thoughts that typically reinforce a person"s feelings. Include knowledge and beliefs + associated memories and images. Behaviors: affective evaluation of good/bad is connected to a behavioral tendency to approach/avoid. Likert scale: numerical scale used to assess people"s attitudes, it lists a set of possible answers with anchors on each extreme (e. g. , a scale of 1 to 7 where 1=never, 7=always) To assess the strength and importance of a person"s attitude is to determine the centrality of the attitude to the individual"s belief system. To do so, researchers measure a variety of attitudes within a domain and calculate how strongly each attitude is linked to the others.
