PSYC 215 Lecture Notes - Lecture 9: Normative Social Influence, Asch Conformity Experiments, Social Influence
5 May 2016
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Social influence: the many ways people affect one another, including changes in behavior, feelings, beliefs and attitudes resulting from comments, actions, or even mere presence of others. Conformity: change one"s behavior or beliefs response to real or imagined pressure from others. Compliance: responding favorably to an explicit request by another person. (when conformity pressure is sufficient explicit. The person often has a power over you) Obedience: in an unequal power relationship, a less powerful person yields to the order of the authority figure. Today, the tendency of conformity can be beneficial generally. We don"t have to think hardly about other actions and make human interactions so much smoother. We are often well served by doing what others are doing, unless we have a good choice. So conformity is a social influence in which we change our behaviors to be consistent with social norms (usually held by a social group). Study (chartrand and bargh, 1999): two-10 min sessions.
