Social cognitive topic: accessibility
->activation: the moment a representation of something becomes meaningful
-mind tends to “go down the same path” ->creating activation out of accessibility?
->availability: is the construct in memory?
->applicability: feature overlap of stimuli (including salience effects)
->accessibility: action potential; activation potential of stored knowledge , once it becomes
activated it alters our expectations – whether it gets activated relies upon:
i.) chronic accessibility: is it generally accessible, does it fit with the construct being used to
navigate daily life?
->study: write characteristics of someone you like, someone you don’t like, someone you
->assess “dimensions” subject used to describe these people – any trait that was mentioned
a lot was thought to be a chronic trait dimension
->given stories to read about
-more likely to be influenced by the chronically accessible trait dimensions (in story
->study #2: assessed chronic accessibility: through descriptions of others (again)
->stroop task; with trait words
->traits I colors (had to state the colors of the ink and not read the words)
->measure how long it took to state the color of ink on each trial
->on words that were prev