PSYC 473 Lecture Notes - Action Potential, Stroop Effect
21 Feb 2013
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>activation: the moment a representation of something becomes meaningful. >applicability: feature overlap of stimuli (including salience effects) >study: write characteristics of someone you like, someone you don"t like, someone you encounter often. >assess dimensions subject used to describe these people any trait that was mentioned a lot was thought to be a chronic trait dimension. More likely to be influenced by the chronically accessible trait dimensions (in story interpretations?) >study #2: assessed chronic accessibility: through descriptions of others (again) >traits i colors (had to state the colors of the ink and not read the words) >measure how long it took to state the color of ink on each trial. >on words that were previously deemed non-chronic ink color determination was faster, because subjects were not distracted by them. >if related to chronically accessible dimension, longer responses because the word couldn"t be ignored. Affects what comes to mind first when you are learning new social information.
