PSYC 473 Lecture Notes - John Bargh, Word Search, Social Cognition
21 Feb 2013
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Mcclelland, koestner, and weinberger (1989: implicit and explicit motivation, implicit measure asked people to tell them a story after looking at a photograph, there may be some achievement themes for certain people, implicit vs. explicit motivation. Explicit measure self-reports: dv: learn picture word pairs. Show a boat and a dog and then later ask them what two words are paired. Yes, the degree to which people talked about achievement themes following the photograph were more likely to do well on the task. Here, the implicit motivation guided the behaviour: this is one of the first studies that launched to show how these types of motivations can be measured. John bargh was later wondering if you can activate goal related structures. Rudeness study: is this due to activated goal-related structures, task 1: prime via scrambled sentences. 1/3 control condition: experimenter deep in conversation, dv: would s interrupt, politeness: 20, control: 40, rudeness: 60, the primes did influence behaviour.
