CMST 1A03 Lecture Notes - Lecture 12: Semiotics, Max Horkheimer, Industrial Revolution
2 Jan 2017
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What is the literal obvious or rhetoric meaning in a text? denotative. Transition to new manufacturing process is in the late 18 century is? industrial revolution. Feminist research what is convergence? merging of previously distinct media technologies. Global village what is the fourth state of this group? clergy, nobility, commons, ____ What is the science of signs? and who created that? semiotics, and saussure created it. Public sphere the emerging elite competing with the prosperous and the (borgous) de ne hermeneutics? what theory is it that said media doesn"t tell us what to think, they tell us what to think about? agenda setting. What is connotative meaning? the association you would give a word to. denotative is the literal meaning, connotative is the. Marshal mcluhan, medium is the message what is technological determinism? technology determines society what is instrumentalism a society which helps achieve our goals.
