CMST 1A03 Lecture Notes - Op-Ed, Upselling

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Published on 12 Apr 2013
School
McMaster University
Department
Communication Studies
Course
CMST 1A03
Professor
CMST 1A03
Tuesday, January 8, 13
Introduction to Communication
DIIGO allows you to very quickly annotate them and then you have a database of
everything you liked/ disliked.
Op-Ed Opinion Editorial, soliciting opinions from society on the opposite page of
the editorial
Mid-term Exam 50 multiple-choice questions 15%
Exam 25%
_________________________________________________________________________________________________
January 24, 13
Demographics lock you into groups in order to persuade
Persuasion is making a claim that is true and changing your position on it. It shifts
attitude forever
Deception is a lie
Coercion is how you persuade with undo influence, which only has merit for a short
period of time
Manipulation and Persuasion
Emmanuel Cont- “Don’t treat people as means to an end, treat people as means to
self”
- Look at people as individuals and having their own yellow
Manipulation is that the individual’s association to the group is what matters
Manipulation is a block of clay and it is being molded by a river and being changed
Persuasion is a nickel that is being moved around the river but not being changed
Daniel O’ Keef*
Foot in the door (1920 door-to-door salesman) block the door from being closed
to show off the product
- How politician’s do it, is get you to agree with something and show you the
rest later
Door in the face technique you say no to the offer, YOU negotiate, and then they get
back to you
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Document Summary

Diigo allows you to very quickly annotate them and then you have a database of everything you liked/ disliked. Op-ed opinion editorial, soliciting opinions from society on the opposite page of the editorial. Demographics lock you into groups in order to persuade. Persuasion is making a claim that is true and changing your position on it. Coercion is how you persuade with undo influence, which only has merit for a short period of time. Emmanuel cont- don"t treat people as means to an end, treat people as means to self . Look at people as individuals and having their own yellow. Manipulation is that the individual"s association to the group is what matters. Manipulation is a block of clay and it is being molded by a river and being changed. Persuasion is a nickel that is being moved around the river but not being changed.

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