CMST 1A03 Lecture Notes - Lecture 2: Technological Convergence, Op-Ed, Participatory Culture

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Terry Flynn

Document Summary

Social model of communication sees communication as contingent on some shared social element or space. Private media companies are not all structured too serve the public good. Concepts and ideas associated with the term "mass communication": Mass communication by aggression vs one mass audience. Mass communication as coming from traditional corporate media. The decentralization of mass communication with the advent of the web. Use platforms to talk to one big group. We have to use ways to be efficient and effective. The transmission and transformation of information on a large scale. The production and dissemination of mass information and entertainment. The decentralized production and wide accessibility of information and. The decentralized production and wide accessibility of information and entertainment. The interactive exchange of information to a number of recipients. One form of mass media can involve multiple types of media.