CMST 1A03 Lecture Notes - Lecture 4: Newly Industrialized Country, Collective Intelligence, Technological Determinism

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Terry Flynn

Document Summary

Lecture 4 - chapter 2 - social and cultural forms. The newspaper journalist who provoked upper canada into rebellion in 1837 was william lyon mackenzie. Innis and mcluhan argued that particular forms of media influenced the structure and development of societies. For mcluhan, electronic society provides the context for the global village. Oral communication maintains culture over time (time bias) Written communication maintains culture over space (space bias) One of the first analysts of electronic communication. Electronic media created a "global village" and acted as an "outered nervous system" Knowledge and history are held by people, or groups of people; this leads to a close-knit community that must stay together through time to survive. Oral tradition (e. g. greek epic poetry) allows for flexibility, adaptability, and stability. Development of written laws allowed the roman empire to expand its power and territory. Literacy allows for the visual representation of ideas and the ability to compare and contrast them.