CMST 1A03 Lecture Notes - Lecture 3: New Media, Canadian Content, Technological Evolution
Document Summary
How digital technology has made us all more distracted. Production dissemination of mass information and entertainment (p. 13) Decentralized production and wide accessibility of information and entertainment (p. 13-14) Interactive exchange of information to a number of recipients (p. 14) Mass media are vehicles through which mass communication takes place (p. 14) Many ways in which communication can take place. New media are technologies, practices, and institutions designed to facilitate broad participation in information creation, production, and exchange (ex; communication) on a mass scale . Note the changes to who creates content and how it is delivered (carriage) Mass and new media : are a distinct set of activities. Involving particular technological configurations: associated, to some degree, with formally constituted institutions. Public sector, corporations, etc: acting within certain laws, rules, and understandings. Carry certain amount of canadian content whether we like it or not. Technology; the way we deliver information is different nowadays.