CMST 1A03 Lecture Notes - Lecture 10: Reductio Ad Absurdum, Cognitive Dissonance, Persuasive Writing
16 Jun 2015
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Friday, september 20, 2013: companies determine their return through capital returns. Organizing persuasion by directness of approach: direct persuasion: persuasion that does not try to disguise the speaker"s persuasive purpose. Friday, september 20, 2013: best when talking to a friendly audience. Indirect persuasion: persuasion that disguises or de-emphasizes the speaker"s persuasive goal: e. x. beer commericals. Creating a persuasive message: to prepare effective persuasive communication, 1. Ad-hominem: fallacious argument that attacks the integrity of a person to weaken his or her position: reduction to the absurd. Reductio ad absurdum: : fallacious reasoning that unfairly attacks an argument by extending it to such extreme lengths that it looks ridiculous: either-or. Either-or: fallacious reasoning that sets up false alternatives, suggesting that if the inferior one must be rejected, then the other must be accepted: false cause. Post-hoc ergo propter hoc: fallacious reasoning that mistakenly assumes that one event causes another because they occur sequentially. Have to prove it with evidence: appeal to authority.
