CMST 1A03 Lecture Notes - Lecture 3: Signify, Prosumer, Participatory Culture

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Christine Quail

Document Summary

Hard-copy in tutorial, then drop box on avenue. Mass has a negative connotation to it, unthinking and critical edge to it. The transmission and transformation of information/meaning on a large scale no matter what specific media may be involved (page 15) Mass communication: 3 elements: production and dissemination of mass information and entertainment (traditional definitions, decentralized/diffused production, wide accessibility of info and entertainment. Interactive exchange of information/message to a number of recipients. End up with: hybrid- blending, shifting of old media as new media develop. Mass media: vehicles through which mass communication takes place. One artifact can involve multiple types of media. A youtube video of someone singing a song has the lyrics of the song, the singer"s voice, the instruments used, the video itself, the internet and the phone you"re watching it on. New media - emerged in 90"s bc of the internet.