CMST 2A03 Lecture Notes - Lecture 1: Verstehen, Empiricism, Communication Theory
15 Oct 2016
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Something that makes you say i wonder why that happens? . In a research team, you need really good idea people eg. steve jobs. Good communication has proven to decrease health impacts in the elderly. To check out others" results through the use of prescribed rules (to spot and correct problems) Provides feedback on the management of a campaign or the activity. 0provides a baseline (starting point) from which to judge ef cacy (changes) of campaigns. Helps establish the bottom line (benchmark) and return on investment (roi) Eg. how many people voted, at the end of the day. How we come to know what we know . Social scientists should use the same methods of inquiry that are used in the natural sciences. Empiricism: knowledge must be based on information gathered through the senses. A deductive approach (hypothesis testing) can be used to acquire knowledge. In some instances, induction may provide knowledge or generalizations or laws.
