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Lecture 2

CMST 2B03 Lecture Notes - Lecture 2: Research Question, Symbolic Interactionism, Erving Goffman


Department
Communication Studies
Course Code
CMST 2B03
Professor
Philip Savage
Lecture
2

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"The%Nature%of%Qualitative%Research"
Prior%research;
Asking%difficult%questions;
Compassion;
Making%interviewees%feel%comfortable;
Making%audience%think;
Natural%conversation
Polysemic:%many%meanings
§
Bryman,%et%al.
§
Qualitative%research%often%emphasizes%words%instead%of%quantification%in%
its%data%analysis
Introduction:
Exercise% -one%group%lists%words;%one%group%lists%numbers%(to%describe%McMaster%
University)
Four%aspects%of%qualitative%research:
Words vs.%Numbers
1.
Induction vs.%Deduction
2.
Interpretation%(as%key%epistemological%meaning)
3.
Epistemology
4.
Language%of%research%-words
Something%that%precedes%research%(deductive)
§
Something%that%emerges%out%of%research%(inductive)
§
Theory%can%be:
Interpretations
Rich%descriptions
Building%from%observations%to%determine:
§
Qualitative%research%approach%tends%to%be%inductive
Induction%vs.%Deduction
Understanding%the%social%world%by%examining%the%participant's%
interpretations%of%their%world
"While%billiard%balls%move%%meaning%of%that%
movement."%(p.%10%of%text)
®
Rejection%of%natural%science%approach%to%human%
understanding
Example:%how%do%people%talk%about%TV%violence,%not%
how%do%cartoons%affect%people
®
Emphasis%on%explanation%of%human%action%and%empathetic%
understanding
Interpretivist%approach
§
How%is%knowledge%generated?
Epistemology:
Alfred%Schutz:%how%people%make%sense%of%the%world%around%them
Subjective%interpretation%of%the%meaning%of%actions%from%the%people's%
point%of%view
Phenomenology
Margaret%Mead's%concern%with%self-concept's%emergence%through%
appreciation%of%others
Research%approach%of%"catching%the%process%of%interpretation%through%
which%[actors]%construct%their%actions."
Symbolic%interactionism
**%Both%above%terms%are%related%to%Irving%Goffman
Social%and%cultural%research:%James%Carey
Research%question
Field%notes
Observation%of%group
For%tutorial%(next%week):%prepare%covert%observation%approach
Lecture'2
Monday,%January%11,%2016
2:35%PM
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