CMST 2B03 Lecture 1: ALL LECTURES

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2B03
• Professor: Philip Savage

Document Summary

Philip savage of ce: tsh 304 email: savagep@mcmaster. ca of ce hours: monday 2-3. 2-3 paragraphs per week often in response to my question of the week. Started at a baseball game in ny decades ago. Cia and the rat pack were there. When tv was taking over the radio. Four aspects of qual research: word description vs number description, induction versus deduction, interpretation (as key epistemological approach, constructionist (as key ontological position) language of research role of theory epistemology (how to know?) ontology (what is real?) Quantitative research numbers deductive; testing of theory positivism; natural sciences model; objectivism. Qualitative research words inductive; generation of theory interpretivism constructionsim. Something that emerges out of research (inductive) Inductive: qualitative research approach tends to be, building from observation to determine. Interpretivist approach = understanding the social world by examining the participant"s. Rejection of natural science approach to human understanding.