CMST 2EE3 Lecture 2: cmst 2ee3

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2EE3
• Professor: Christine Quail

Document Summary

Alcohol advertising to youth: directly targeting that market when they aren"t suppose to, woody holding bud light lime, absolut cosmo directed at tween girls looks like a magazine, kids see 2000 alcohol ads a year mostly in sports programming, risk factor for early drinking, especially in minority children, social media: 10 biggest alcohol brands had 6. 7 million likes on facebook. Industry has reduced youth exposure to its advertising in magazines and cut its spending on radio: youth exposure on television grew 7% between 2001 and 2009 due to the rise of distilled spirits advertising on cable youth exposure to distilled spirits advertising on television was 30 times greater in 2009 than in 2001 (camy, hard alcohol now allowed to be advertised, early exposure to ads for alcohol appear to have some sort of an effect on people drinking at a young age.