CMST 2K03 Lecture Notes - Lecture 4: David Fincher, Spotify, Ted Sarandos
11 Dec 2019
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Document Summary
Algorithms increasingly play role of tastemakers and judges in promotion of popular entertainment and culture. Not reviewers or marketers, but software and scripts determine visibility, exposure, and popularity of musical artists or movies. We are witnessing shift in cultural power and authority, from producers to platforms. Streaming services appear to allow for greater personalization for individual media consumers. Programming not only kind of content, but what we see as well. Different kinds of audience-subject is being constituted by new streaming media as opposed to traditional or older broadcast media. These platforms are producing distinct kinds of product to consume. In age of broadcast media like television and radio, audiences were treated as undifferentiated "mass" Most popular entertainment sought to appeal to lowest common denominator in order to reach largest numbers. Movie studios, radio stations, etc. would create profile of "average moviegoer" or. Whatever customization was possible made along arbitrary lines, e. g. "top 40",
