CMST 2PR3 Lecture Notes - Lecture 2: James E. Grunig, Lamme, Tim Hortons

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Put a word count at the end of the assignment. Nasa announces cassini end-of-mission media: a combination of multimedia and communications, significant connection. To define public relations, consider organizations, publics, and the relations between them. Require: specific messages and activities to reach them most effectively, therefore, general public" is seldom used in public relations practice. Internal and external: know how to differentiate between the two. 3: might be an employee, but kids might also go to mcmaster, therefore, needs the professor message, and the parent message. Primary, secondary and marginal: who are the most important to make you succeed or fail, for assignment: who is the public i am trying to direct this to. Diversity of experience: something other than academics, volunteer work, jobs, they are going to put you in a diversity of opportunities. Communication skills: no matter the field, everyone should have this. Communications knowledge: knowing how to code, using different programs (imovie, final cut, audio editing)