CMST 2PR3 Lecture Notes - Lecture 3: Tim Hortons, Coca-Cola, New Coke
22 Sep 2017
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Document Summary
Educate people, drive people, sell to people. Mac job has to align with something in the mission or vision. Saving people money so they can live better walmart. We fulfill dreams through the exp of motorcycling, by proving to motorcyclists and to general public harley davidson. Our mission to inspire and nurture the human spirit one person, one cup, one neighbourhood at a time starbucks. Our guiding mission is to deliver superior quality products and services for our guests and communities through leadership, innovation and partnerships tim hortons. Compete on ur inimitable competitive advantage: rare, hard to replicate, creates diff btwn competition, ex: mac med school learn through problem solving diff then other med schools. Ex: starbs and tims diff environment, starbs more personable, diff price and quality levels. Important for communication for publics every comm program. Assessment publics have to asses whether info is for them or important to them, understanding among your stakeholder.
