CMST 3II3 Lecture 5: week 5
10 Apr 2019
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Document Summary
Over the summer i got a fantastic internship at hsbc as a marketing assistant. One of my responsibilities included creating a poster for a hsbc branch in vancouver that invited the public to indulge in free ice cream and engage with staff. Visuals are a very important part of marketing they entice/attract your target audience so it was critical for me to choose an image that would appeal to the public and have them come out to the event. This proved to be a more complicated task than i anticipated, as i had to go through a step-by-step process to ensure that the image(s) used were used correlating to copyright terms and not plagiarized. Trosow (2013) explain that a creator of has the right to state terms of use in either their own words, or utilize the creative commons licensing system.
