CMST 3K03 Lecture Notes - Lecture 6: David Gauntlett, Media Consumption, Cultivation Theory
20 Sep 2017
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If you watch nothing but tv, you"ll think you"ll be murdered every step. But on average, people are far less scared of being in a car accident than they are of being victims of a violent crime. For all its insights, however, cultivation analysis has proven inadequate as an approach to understanding the relationship of audiences to (violent) media: relies problems with the way cultivation analysis is set. How much tv do you watch: according to gerbner watches 4 hours of tv everyday, (think that gerbner was researching in the 70s, while a casual watcher is 2 hours every day, our sheer volume of tv. While you"re cooking you play friends in the background as. 2: you can leave sitcom in the background (fresh prince) But in fact, research on audiences" consumption of media violence and crime is ambiguous about its effects: gauntlett mentions this, there"s no subject in reception studies that has commanded more attention/scholarship than media violence.
