CMST 3K03 Lecture Notes - Lecture 15: Heteronormativity, Heterosexuality, Angela Mcrobbie

• School: McMaster University
• Department: Communication Studies
• Course: CMST 3K03
• Professor: Matthew Tegelberg

Document Summary

Question of relationship between audiences and texts possesses unique political urgency for feminist readings of readers. Feminist critics (like mulvey) typically regard commercial mass media as vehicles of oppressive ideologies like racism and patriarchy: adorno makes similar arguments but mulveys perspective adds political aspects. Yet even oppositional movements and politics like feminism have reproduced same blindspots about fandom and audiences that traditional scholars, researchers, and industry experts share. Readers belong to interpretive communities that may not overlap with that of researchers or professionals studying those readers. For e. g. , trekkers belonged to a different interpretive community than journalists and academics (who mislabelled them as trekkies and ridiculed their enthusiasm) Much feminist media criticism has come from critics who likewise removed from the interpretive community of female readers. This criticism has argued that women"s lifestyle media and literature (fashion and fitness magazines, self-help books, etc. ) perpetuate patriarchal gender ideals and scripts about femininity.