CMST 3K03 Lecture Notes - Lecture 19: New Media, Participatory Culture, Consumerism
11 Dec 2017
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Document Summary
New media like the internet and social networking sites are giving rise to new forms of audience (inter)activity. Democratization of celebrity not just hollywood stars. For e. g. , audiences can now direclty participate in experience, pleasures, and privileges of celebrity through micro-celebrity . Practices of celebrification that are turning ordinary people into famous folks. Henry jenkins: new media are extending participatory culture as new style of consumerism where audiences can engage with commercial media using in more creative and active ways: kinda participatory culture consumers act like consumers. Audiences has always been active producers, e. g. , fanfic, but internet, etc. provide new channels and means for engaging with media. Until recently, filmmaking, music production, etc. have been highly professionalized, available only to trained professionals with specialized skills, expensive equipment, etc. But consumer new media have democratized those skills and technologies. People vs george lucas lots of amateur movies: has multiple since then.
