CMST 3K03 Lecture Notes - Lecture 5: Prosumer, Reality Television, Simulacrum
6 Mar 2016
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Document Summary
Day of rotation: mondays 1:30-2:30 start next week! It examines the ways in which audiences interact with various texts: citizens, consumers, labourers, producers, critics. Historical and theoretical examinations of the audience. Ways in which audiences may affect or be affected by media texts. Specific texts include: news, film, radio, television, books, internet. Acquire understanding of the theoretical concepts relating to media effects and to the audience. Be able to analyze different text-audience relationships. Improve ability to communicate ideas verbally and in writing. Response to two specific forms of media. May also need to account for audience influence. Mcquail argues that audience can influence media content in many different ways. Critics/fans/audience members/users: can comment upon content or producers in various forms. Consumers/market forces: can influence through their choices. Through use of audiences/ user groups as imagined by producers. Audience research, if audiences can be delineated. Shift from mass society thesis to understanding of personal interaction.
