CMST 1a03: Introduction to Communication
Alex Sévigny, PhD, APR, MCIPR (Winter Term, 2013)
UHC – Valerie Alia “Technology and the Circumpolar Village”
UHC – Marie Gillespie: “Cool Bodies: TV Ad Talk”
Valerie Alia “Technology and the Circumpolar Village”
Northern communities are using new telecommunications
technologies without hesitation.
Aboriginals use the tech to transmit messages from community to
community and to the Outside. “The road to Nunavut was along the
In Nunavut, modern communications systems help maintain the
Inuit way of governing with power broadly distributed and
The people of the North have always been up to date with
technology. The CBC has made considerable investments in
The story of TVNC (Television Northern Canada)
The primary First Nations broadcasting distribution system of the
North. TVNC delivers programming in indigenous languages and
English. It is sponsored by the governments of the Yukon, NWT
Press reaction to the beginning of TVNC. TVNC's particular problems: scarcity of aboriginal programming
1999: TVNC gets permission from the CRTC to become APTN
(Aboriginal Peoples Television Network).
Is there a pan-Arctic vision?
The goal of TVNC was to counter the cultural genocide/cultural
suicide vision formulated in the 1980's
The prominence of Aboriginal-language programming will counter
The Alaskan counter-example
Success, failure ... recovery?
Budget Cuts and their effects
o The privatization of news media
o Forced into volunteerism
o Underfunding of radio
o Advertising: pros and cons
The Circumpolar Village: Strengths and Weaknesses
Internet and Satellite have taken over where the town hall meeting
Often there is romance with the possibilities and we forget that the
machinery is actually there to serve human beings. The example of the National Film Board's and CBC's miss-
promoting of the content that they produce.
The North on the Net.
The Internet is an excellent means for North-North communication
and North-South communication.
A variety of opinions from Aboriginal Elders of the benefits and
perils of the Internet:
o Is the Internet an assimilationist medium like TV was?
o The lure of the Outside: CAP (Community Access
Aboriginal Internet Resources:
The First Perspective On-Line
Spirit of Aboriginal Enterprise
Apple and Microsoft now offer Aboriginal fonts.
There is a gap between potential and actual use of new techs.
“Canada's thinly populated North is turning into a
telecommunications slum... [with] a few centres of relative privilege:
Iqaluit, Yellowknife and Whitehorse.” Marie Gillespie, “Cool Bodies: TV Ad Talk”
Cultural theorists and anthropologists say:
Social identities, differences and inequality are legitimated through
our cultural consumption.
Bourdieu says that distinctions in social class are a function of taste.
This article investigates how