CMST 1A03 Lecture Notes - Messenger, Polysemy, Connotation

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Faiza Hirji

Document Summary

Can skim over literary criticism, discourse analysis, box on media and reality. With structuralism, semiotics, post-structuralism, focus on concepts emphasized in class. Reading is partly about how to interpret texts. Chief source of revenue for many media. Can be found in most or all forms of media symbolic value of content. Very brief and small, but do have an impact. May be interpreted differently, depending on receivers context. May also be understood as process of signification. Ideas are encoded and when we get the messages they are decoded. Will try to simplify things as much as possible. You can not control how others interpret messages. Something that is associated with a signifier. Signifier is the actual object or thing in question. Signified is the concept we associate with signifier. No real explanation on what we recognize (for example, that is a shoe, that is a cat, how do we know those: this is known as the process of arbitrary.