CMST 1A03 Lecture Notes - Lecture 8: Fox Sports Go, Media Consumption, Frankfurt School

• School: McMaster University
• Department: Communication Studies
• Course: CMST 1A03
• Professor: Terry Flynn

Document Summary

The relationships between media, audiences and culture are not predetermined. Over the last 20 years, digitization and convergence have been increasingly used to break down the distance between production and consumption. Media seek audiences to inform, enlightened, entertain, and sell to advertisers or pay a fee for the receipt of content. Scholars and social scientists seek to understand the nature of the interaction between the media and their audiences. Members of the industry want to know demographic characteristics so they can pinpoint the characteristics of the audience of product they are selling to advertisers and marketers. The 2018 game estimated 47. 4% of us households watched the game (down 7% from 2017_ - 106 million range. In 2017, fox sports drew an audience of 111. 3 million for the game (down frm. Additional 2. 4 million on fox sports go and fox deported. Average 9-year package about billion per year gives network 3.