CMST 1A03 Lecture : Flynn 1a03_2012_LECT_14.docx
8 Mar 2014
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It is sponsored by the governments of the yukon, nwt and nunavut: press reaction to the beginning of tvnc, tvnc"s particular problems: scarcity of aboriginal programming and journalists, 1999: tvnc gets permission from the crtc to become aptn (aboriginal peoples television network). This article investigates how young punjabis in southall, uk create hierarchies of style and beauty according to what they see on tv ads: boys have more money and freedom, so they spend more, girls are more restricted and pragmatic, but more innovative in how they work around parental restrictions, the hierarchies of style in southall are defined by ethnic, gender, generational, material and cultural differences, for these young people, consuming an ad involves buying into an image, an identity, a fantasy, a feeling, or a myth, tv ads function as myths and metaphors, young people are very aware of these ads.
