CMST 1A03 Lecture Notes - Lecture 5: The Playboy, Marshall Mcluhan, Reversal Potential
12 Mar 2014
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The medium is the message & the playboy interview . Who was marshall mcluhan: born in edmonton, studied english literature and popular culture at u of manitoba (b. a. Cambridge: converted to catholicism, always an outsider 1979: suffered stroke & became aphasic: massively popular in the 1960s, forgotten in the late 70s and 80s. Mcluhan was influenced by innis, he accepted innis" communication thesis : concerned with rhetoric, not dialectic: for mcluhan, the content of objects is less important than the fact that they exist in culture and society. The medium is the message : content of any medium is always just another medium: Mcluhan"s tetrad: the 4 laws of the medium: these four effects are simultaneous, not sequential, this four-square describes the medium"s internal structure and order. If some aspect of a situation is enlarged or enhanced, simultaneously the old condition or unenhanced situation is displaced.
