CMST 2G03 Lecture 16: Performing Public Identity on Social Media
29 Mar 2017
School
Department
Course
Professor
Document Summary
Celebrity is a performative practice that is ever-changing (esp. with social media) Celebrity practice is based in the reinforcement of power di erentials between celebrity and fan/audience. The fragmented media landscape has created a shift in traditional understanding of. Celebrity management" from a highly controlled and regulated institutional model to one in which performers and personalities actively address and interact with fans. Increased access to technologies of content creation and distribution has popularized techniques of micro-celebrity," using social media to develop and maintain an audience. Micro-celebrity can be understood as a mindset and a set of practices in which audience is viewed as a fan base; popularity is maintained through ongoing fan management; and self-presentation is carefully constructed to be consumed by others (140) Msu president would place self differently on the spectrum, on social media and in regular life. Behave and determine what kind of identity.
