CMST 2PR3 Lecture Notes - Lecture 6: Consequentialism, Pro Bono, Ice Bucket Challenge

• School: McMaster University
• Department: Communication Studies
• Course: CMST 2PR3
• Professor: Terry Flynn

Document Summary

Ice bucket challenge: there"s no way als, or any other organization, can predict exactly how a viral campaign of this magnitude will play out. Public relations planning is preparation for opportunity that considers the following: goals, objectives, strategies, tactics. Als ice bucket challenge most successful pr technique. Find why people didn"t do it and try to fix it. Acting: high level of change we desire. List what will help you avoid mistakes. List what will help you identify objectives. List serves as a reminder to be realistic about expected outcomes. Avoid setting goals at one level (e. g. , liking) when what you and your client really want is effectiveness at a greater level (e. g. , acting). Keep segmented so we stay within goal areas. Be ready to implement by making sure. Strategies and tactical have to align with each other. Goals and objective of tactics is strategies which gets goals from uni.