Journal Entry 1: The Beginning
This semester I will be interning at Inﬁnity Communications, a public relations ﬁrm
located in Bronte Village. (www.inﬁnity-pr.com) To gain the best overall feel of everything
that the communications and public relations ﬁeld has to offer, Alan McLaren (the Co-
CEO) decided that it would be best for me to split between helping with the company's
retainer accounts and helping with big projects on short term accounts. By the end of
the fall term I will have spent time working in public research, event coordination and
promotion, social media networking and promotion, design and development, media
releases, copy writing, speech writing as well as client media training and development.
I entered this program with great interest in how I would be able to make connections
between the theoretical aspect of communication studies and its real life application.
Despite having only interned for eight hours, I have already begun making such
For example: one of the retainer accounts Inﬁnity has recently begun working with is EZ
UP. (http://ez-up.ca/) EZup is suite of closet and organizational products manufactured
by Tricore industries, a long time client of Inﬁnity. Essentially these are closet and
organizational pieces which can be assembled in just a few minutes without tools. The
target demographic for this product are mothers, between the ages of 30 and 45.
To help promote this product Inﬁnity has launched a contest to help attract the target
demographic. To help pr