COMMERCE 1BA3 Lecture Notes - Lecture 4: Cognitive Dissonance, Motivation, Goal Setting
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Why do you always show up, gives you clues to what is motivating you. Why is it that you quit, why do people pull out of a class Motivation - is the extent to which persistent effort by the employees/student is directed towards a goal. Effort - strength of a person"s work behaviour (overtime,. ) Persistence - combination of angry and hungry (hangry) also called willpower, never giving up. Direction of effort - how are you channelling your effort, how are the different ways i can get to my goal. Extrinsic motivation - motivation/motivators that stems from the work environment external to the task. (pay/money, vacation, promotion, perks, discounts ) find at least five examples. Intrinsic motivation - motivation that stems from the direct relationship between the worker and the task. (passion, affective commitment, satisfies, inspires, challenges) The independent variable of feeling motivated, dependant variable is performance, what are five possible moderating or mediating variables.