COMMERCE 1BA3 Lecture Notes - Lecture 4: Central Tendency, Stereotype, Fundamental Attribution Error
4 Mar 2017
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You looking at yourself and drawing conclusions, based on how you were raised. You are the target of your own perceptions. Another word for stimuli is all of the sensory inputs. Bruner forgot interpretation, there is no compare or contrast. The process by which causes or motives are assigned to explain people"s behaviours. Perceptions that happen due to personality or intellect. Perception that outcomes are due to situation or environment. Provides information on an employee"s performance over time. An opportunity to make a comparison across employees. Describe w/ examples the most common nine perceptual errors. Overemphasize dispositional explanations rather than situation explanations b. More likely to view your errors as dispositional and my own as situational c. Attributes to successful outcomes as dispositional and failures as situational. A process in which you tend to attribute to someone characteristics which typify a group to which they belong. When our expectations (stereotypes) of a person affects the way we treat that person.
