COMMERCE 1BA3 Lecture Notes - Lecture 3: Social Identity Theory, Sensory Overload, Human Resource Management
31 Oct 2018
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Document Summary
What is perception: the process of interpreting the messages of our senses to provide order and meaning to the environment. Components of perception: perceiver, perceiver"s experience, needs and emotions can affect his or her perception of the topic, target, perception involves interpretation of the target, ambiguous targets are susceptible to interpretation. Situation: context (e. g. timing) can affect what one perceives. Social identity theory (1 question on exam) (pg. 86: people (perceivers) from perceptions of themselves (target) based on their characteristics and memberships in social categories (situation, people (perceivers) form perceptions of others (target) based on their memberships in social categories (situation) Internal factors (e. g. familiarity, source credibility, etc. : perceptual organization/construction, what is perceptually selected is due in part to what others are perceiving, perceptual grouping, e. g. Familiar cues encountered: co-worker is standford grad. Co-worker is still "good man" with "good potential" Attribution: attribution - the process by which causes or motives are assigned to explain people"s behaviours.
