COMMERCE 2KA3 Lecture Notes - Lecture 2: Operational Excellence, Computer Hardware, Software
10 Feb 2018
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Document Summary
Improve efficiency for operations in order to achieve higher profitability. Biggest issue - e. g. , tv ad sends billions of messages to people while the new personalized methods. Facebook spends millions of dollars on the site, to analyze what people data through that to make profitable actions. Issues is communicating with the consumer and catering to them. What your company can do, but your competitor cannot do. Improve efficiency of operations to attain higher profitability. Information systems and technologies are important tools for achieving greater efficiency. Walmart"s retail link system connects suppliers to stores for superior replenishment syste. Business model describes how company produces delivers and sells product or service to. Information systems and technology a major enabling tool for new products, services, bu. Serving customers well leads to customer returning, which raises revenues and profits. High-end hotels use computers to track customer preferences and use these data to room environment.
