COMMERCE 2MA3 Lecture 16: Chapter 16 Lecture Notes - social media and mobile marketing
1 Dec 2016
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The process of development of technology is accelerating the plc is decreasing. In the entrepreneurial era, companies are trying to profit off social media. As people, we engage with social media to be with friends not to interact with brands. It is very important to make sure your consumers are engaged with your brand. Offer them deals, contests, new product announcements, links to videos, consumer testimonials work great too because they are more trustworthy. Make your (cid:272)usto(cid:373)er get to k(cid:374)o(cid:449) your (cid:271)ra(cid:374)d"s (cid:272)hara(cid:272)teristi(cid:272)s. there (cid:374)eeds to (cid:271)e a (cid:272)lear call for action though. This can be as simple as clicking on a link you provided or google search your brand. They must experience the product vicariously, through simulating real experiences. Projection techniques are used where people are immersed in the experience of using a product. Mazda 3d experience of sitting in the mazda car.
