COMMERCE 2MA3 Lecture Notes - Lecture 16: Mobile App, Picasa, Flickr
18 Dec 2016
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Document Summary
Checkout 51 the leading mobile coupon app. The power of a grocery store receipt. A mobile app that showcases new coupon offers each week. Exhibit 16. 1 technology evolution over the life of the social web. Social media: purpose: to promote social interactions amongst people. Exhibit 16. 2 - the 4e framework for social media. How can firms excite customers about an idea, product, brand, or company: e. g. Groupons price promotion is communicated through social networks. To excite consumers, offer must be relevant to its targeted customer: e. g. provide personalized offers by using online analytic tools such as google analytics. Well-designed marketing offers have a clear call to action -> draw customers into online websites or retail stores. Sites most useful things is the info it provides about its goods and services: how they work, how to use them, and where to get them. E. g. try out a software option for a month before buying it.
