Class Notes (906,189)
CA (538,602)
McMaster (42,959)
CSCT (123)
CSCT 1CS3 (73)
Lecture

February 1.doc

2 Pages
77 Views

Department
Cultural Studies and Critical Theory
Course Code
CSCT 1CS3
Professor
Helene Strauss

This preview shows half of the first page. Sign up to view the full 2 pages of the document.
CSCT 1CS3 Feb 1st/2011
Consumerism
Foundational Myth of Consumer Culture
- ideology of perpetual growth
- purchase of commodities to sustain life
- commodities: “objects & services produced for consumption or exchange by someone
other than their producers” (PC 154)
Consumption is about more than exchange
- the cultural & social dynamics extend way longer than the exchange
Consumer Culture-A Brief History
Historically unique (consumer plays not only an important role but a syncro role)
Around the end of 19th C we saw a shift in long-standing patterns of consumption
Crisis of capitalist overproduction (culture of consumerism didn’t exist yet) – new and
expanded markets needed
- Not only increase in wages (to stimulate consumption of goods)
- also required a shift in values (to stimulate consumption of goods)
From Saving to Shopping
Max Weber: from Protestant Asceticism to Materialism
Self-denial & guilt to self realization & indulgence
James Twitchell: “the culture of consumption … replaced the culture of contrition” (qtd. in
O’Brien and Szeman 155).
Government and manufacturers worked together to promote economy and culture of
consumerism
1) New Spaces of Consumption
a) Au Bon Marche, Paris 1852 (invention of department store)
- goal was to create a whole new shopping experience ( customer service, personalized
experience, allowed people to browse, socialize [meet w/ friends], form of entertainment)
b) Wal-Mart
c) West Edmonton Mall

Loved by over 2.2 million students

Over 90% improved by at least one letter grade.

Leah — University of Toronto

OneClass has been such a huge help in my studies at UofT especially since I am a transfer student. OneClass is the study buddy I never had before and definitely gives me the extra push to get from a B to an A!

Leah — University of Toronto
Saarim — University of Michigan

Balancing social life With academics can be difficult, that is why I'm so glad that OneClass is out there where I can find the top notes for all of my classes. Now I can be the all-star student I want to be.

Saarim — University of Michigan
Jenna — University of Wisconsin

As a college student living on a college budget, I love how easy it is to earn gift cards just by submitting my notes.

Jenna — University of Wisconsin
Anne — University of California

OneClass has allowed me to catch up with my most difficult course! #lifesaver

Anne — University of California
Description
stCSCT 1CS3Feb 12011ConsumerismFoundational Myth of Consumer Culture ideology of perpetual growth purchase of commodities to sustain life commodities objectsservices produced for consumption or exchange by someone other than their producers PC 154Consumption is about more than exchange the culturalsocial dynamics extend way longer than the exchangeConsumer CultureA Brief HistoryHistorically unique consumer plays not only an important role but a syncro rolethAround the end of 19 C we saw a shift in longstanding patterns of consumptionCrisis of capitalist overproductionculture of consumerism didnt exist yetnew and expanded markets needed Not only increase in wages to stimulate
More Less
Unlock Document


Only half of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Don't have an account?

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit