CSCT 1CS3 Lecture Notes - Lecture 24: Bathwater, Industrial Revolution, Spreadability

• School: McMaster University
• Department: Cultural Studies and Critical Theory
• Course: CSCT 1CS3
• Professor: Sherry Smith

Document Summary

Lecture 24: telling stories with food : the pleasure, pain and politics of the pantry. Narrowcasting- contrast to broadcasting, finding a smaller, engaged audience (vs broader, uninterested audience) Thanks to netflix"s savvy use of social media promotion, suddenly the return of. Gilmore girls seems to be the tv event of the year doyle. Haven"t done that for a while - winks to the audience that can be alienating for people who are not part of the extremely engaged fan base. Approach to spreadable media isn"t saying that everything is wonderful, but it isn"t all terrible- this means new things, must rethink how we engage and discuss entertainment media, particularly academics/scholars. Don"t get overly celebratory or critical (jenkins, ford, and green, spreadable. How the food industry operates on the level of common sense (and how cs approaches can be used to analyze and disrupt this system)