ECON 1B03 Lecture Notes - Lecture 15: Pyrroloquinoline Quinone, Sunk Costs

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ECON 1B03 Full Course Notes
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ECON 1B03 Full Course Notes
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Module #32 - 8. 2 perfect competition short run. Sometime a firm will chose to not produce anything at all. It may choose to temporarily shut down in the sr because of market conditions. For example, negative advertising causes a temporary decrease in demand which leads to a drop in the market price of a firm"s good. But the firm expects that the effect of the advertising will wear off, demand will rise again and therefore price will rise again in the near future. When that happens, the firm plans to reopen. If a firm shuts down, it makes no revenue at all. But it still has to pay its fixed costs (like its lease, insurance, bank loans, security guards, etc. ) It does save by not having to pay any variable costs (no wages, no raw materials" costs, etc. ) because it"s not producing anything.

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