ECON 1B03 Lecture 4: Module 50 - 13.4 Consumer Theory Maximizing Utility 1

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ECON 1B03 Full Course Notes
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ECON 1B03 Full Course Notes
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A rational consumer will decide how to spend the marginal dollar: How to allocate an additional dollar between each good. He"ll want to add the most to tu that each dollar can buy. He"ll want the most mu per dollar spent in order to max tu. The marginal utility per dollar spent is mux / px for any good x. If the mu per dollar spent on hockey tickets is greater than the mu dollar spent on basketball tickets: Mickey will spend that dollar on hockey tickets because it adds more to his tu than if he spent it on basketball. He"ll buy more hockey tickets and fewer basketball tickets. If the mu per dollar spent on basketball tickets is greater than the mu per dollar spent on hockey tickets: Mickey will spent that dollar on basketball because it adds more to his. Tu than if he spent it on hockey. He"ll buy more basketball tickets and fewer hockey tickets.

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