ECON 1B03 Lecture Notes - Lecture 20: Marginal Revenue, Demand Curve, Perfect Competition

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ECON 1B03 Full Course Notes
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ECON 1B03 Full Course Notes
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Recall: firm will adjust level of output until no change in quantity produced can increase profit. Will produce at : marginal revenue = marginal cost. If you make the same profit for producing more, you should produce more until mr = mc --- more sales are more profitable. A firm will produce at p = mr = mc so price = mc. When mr > mc, increase q to add more tr. When mr < mc, decrease q to add less to tc. Qu - the firm should produce 10 =q. Because the firm maximizes profit at p = mc , ie where the green line intersects the red. The marginal cost curve actually determines the quantity we want to produce, the mc curve becomes the supply curve. Firms choose not to produce for a period of time. A shutdown makes no revenue, but there are still fixed costs (ex lease, insurance, loans etc)

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