ENGLISH 2M06 Lecture Notes - Lecture 16: Affect Theory, Precognition, Moral Economy
23 Nov 2017
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Document Summary
Brief introduction to affect theory and happiness in cultural studies. Debate in the field regarding definitions: psychological approach: these theorists view affect as an internal, precognitive, autonomic, affect studies approach: affect as relational emotionality. Ahmed uses affect in a way that is almost synonymous with emotion. Affect as an unthinkable feeling insofar as there are structures (economies-to use. Ah(cid:373)ed"s ter(cid:373)(cid:895) that (cid:449)ork to orga(cid:374)ize ho(cid:449) (cid:449)e respo(cid:374)d to perso(cid:374)s/thi(cid:374)gs/e(cid:374)(cid:448)iro(cid:374)(cid:373)e(cid:374)ts. Happiness takes on multiple forms: happiness as attachment to objects: to be promised by certain objects, happiness as an expression of love which points out our proximities to others/objects. ^how does happiness impact and shape our everyday interactions. In her article, ahmed is interested in connecting the everydayness of good/bad feelings to structural/systematic inequities. Affect impacts the marketability of the film. The decision to drop the lesbian plot was of course to make the film more marketable.
