HLTHAGE 3I03 Lecture Notes - Lecture 9: History Of Arda, Fourth Age, Media Culture

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Health age 3l03 lecture 8: the aging body and consumer culture. What you do/value is centered around consumption: social status, values, & activities = centered on consumption of goods & services, what you do/value & how you are defined revolves around consumption, a form of capitalism. Usa considered to be one as well as western society: emphasis on lifestyle. Material goods give satisfaction to a person. Required readings: higgs, leontowitsch, stevenson, & jones (2009: higgs et al. (2009) aim. Aim: to explore the extent to which social transformations related to risk, consumption & increasing individualization are reflected in the construction of third age identities. Natural & normative aging; risk; anti-aging the will to health": higgs et al. (2009) individualization. Consumption choices = guiding principles of social action. Interpersonal is more important than the self: higgs et al. (2009) neoliberalism. Emphasis on the conscious moulding of citizens (p. 688) Social behaviour calculation of costs/benefits; choices & risks.

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